Zachary Matthews · Wilmington, NC
I turn underperforming platforms into growth stories.
Marketing strategist with 10+ years across campaigns, SEO, and reputation management — blending lean testing, content, and data to deliver measurable, scalable results.
Open to consulting & full-time growth roles
Trusted by: RewardXP · Gain.gg · Cashinstyle · SelfHacked
About Me
Ten Years of Marketing Experience
I’m a marketing specialist with more than a decade of experience building campaigns, improving user journeys, and turning underperforming projects into measurable growth stories. My work blends strategy, testing, content, SEO, and reputation management to create results that are both practical and scalable.
Modern marketing roles increasingly demand execution across strategy, analytics, creative, automation, and engineering. Over ten years and multiple high-accountability roles, I built a practical full-spectrum skill set designed to move results, not just check boxes.
Full-stack development: HTML, CSS, JavaScript, Python/Flask, and implementation support for landing pages, conversion paths, and site improvements tied directly to growth goals.
Paid acquisition and funnel execution: PPC campaign strategy, testing systems, budget efficiency, and conversion optimization for B2B and B2C audiences.
SEO and content architecture: technical SEO, local SEO, subdomain blogging systems, and on-page optimization that improve discoverability and trust.
Growth consulting and operations: community marketing, social media strategy, lifecycle marketing, and cross-functional execution that aligns teams around measurable outcomes.
Technical Stack
Here's an example of my old ecommerce business
Want results like this?
I help platforms cut acquisition costs, rebuild user trust, and grow on evidence instead of spend. Let's talk about what that looks like for your business.