Professional Experience
B.S. in Marketing — Full-Time Student
Western Governor's University | Dec 2025 - Present
- Returned to school for a relevant degree — with nearly a decade of hands-on experience, the coursework is second nature, and I am accelerating to finish the 4-year degree in 2.
Marketing Consultant | Reward XP
Remote | Aug 2024 - Jun 2025
- Campaign Strategy: Spearheaded a comprehensive marketing overhaul, driving a 250-400% increase in registered users across three consecutive campaigns.
- Budget Management: Managed marketing budget with full autonomy; oversaw administrative access for HubSpot and Mailchimp, directing allocation for tools and ad spending to maximize efficiency.
- Social Media Growth: Built social media presence from scratch using AI-driven video content and engaging posts.
- Ad Performance: Executed high-efficiency campaigns, achieving 9x higher impressions with a $35 test budget compared to previous $2,000 expenditure.
- CX Optimization: Elevated Trustpilot score from 4.1 to 4.5 by analyzing user feedback and implementing strategic improvements.
- SEO Revitalization: Managed a complete SEO overhaul, resolving Google indexing issues and optimizing on-page elements, schemas, and HTML issues.
- AI Integration: Integrated AI-powered solutions for graphic design, coding assistance, and strategic planning.
- Deal Closing: Closed deals with major businesses with a 100% success rate when leadership could not attend meetings.
Founder & E-Commerce Manager | Atroshop
Jan 2023 - Dec 2024
- Business Operations: Launched and scaled an e-commerce startup, directing all operations including marketing strategy, customer support, and inventory management.
- PPC Success: Engineered a high-performance Google Ads campaign that generated 1 million impressions in the first month.
- Conversion Optimization: Achieved an industry-leading cost per conversion of $0.04-$0.06 and nearly an 80% add-to-cart conversion rate by leveraging an arbitrage strategy focused on high-intent, low-competition keywords.
- Team Leadership: Scaled operations from a sole proprietorship to a team structure, successfully hiring, training, and managing support staff.
- SEO Dominance: Secured #1-#3 organic search rankings for multiple high-volume keywords.
Growth Consultant (Contract) | Gain.gg & Cashinstyle
Remote | Contract
- Site Redesign: Supported Gain.gg through a full website redesign, strengthening presentation and user trust.
- Growth Strategy: Implemented clean, high-intent digital marketing strategies, structured automation, and AI optimization for Cashinstyle.
- Reputation Management: Applied measurable reputation management practices that improved platform marketability and user confidence.
- Community Marketing: Built community engagement and lifecycle marketing programs aligned with measurable outcomes.
SEO Research Writer | SelfHacked
Remote | Jan 2017 - Jan 2019
- Authored top-performing articles that generated the highest number of new user views among the writing team.
- Managed hosted blogs via WordPress and served as editing lead to train team members on best practices.
- Conducted comprehensive keyword and topic research to create data-driven articles that consistently drove high-volume organic traffic.